Social media

Social Media

Social Media is one of the innovations that were ushered by internet. It was initially designed for socialising. Since its inception, it has seen exponential growth in the number of users. There are more than 3 billion social media users and we are still counting.
There are plenty of Social Media platforms, leading is Meta (Facebook), WhatsApp, YouTube, LinkedIn, Twitter, Google, Instagram, Tik-Tok and many others.

Facebook was launched more than two decades ago (2004). It was created by Mark Zuckerberg and his friends as a social networking platform for Harvard University students. Today it is a social media platform with over 2,7 billion users globally. Above that, Facebook is now a powerful advertising platform for businesses too.

Create a Facebook account here Its net worth is above a hundred billion dollars at the time of writing. Its share value has surpassed businesses that have been in existence for more than 300 years! When it was launched, many people resisted it, saying all the negative things they could see, think or imagine. Today people are reaping huge rewards for accepting and using Facebook.

Besides being a medium of keeping in touch with friends and relatives it is now a business tool.
Facebook also helps law enforcement to catch criminals. Employers also use the platform to monitor workers.

YouTube is part of Google, it specialises videos. Create your account here People upload video and audio content with millions of visitors to the site. These visitors spend millions of hours viewing the content every day.

Anyone who has a Gmail account has a YouTube account automatically created for them. It just needs a setup and customisation to user preference.

Traditional Media houses like newspapers, radio and television stations also publish their Breaking News on YouTube. If a content creator uploads a video that attracts a high number of shares, views, comments and likes they can get approached by advertisers. A YouTube account that has over 10 000 views can be monetized.
Twitter is also a strong and competitive social media channel. It is popular for current and Breaking News. It is a go to place if one wants to get latest news and see what is trending. Users can interact with almost anyone that they fancy including celebrities. Twitter is a strong platform that allows people to post what they want in real time. Twitter has millions of users from celebrities, individuals, NGOs, businesses and government departments.
If a Twitter user has over 10 000 followers it can be monetized. Advertisers pay for content to be posted on such handles.
Twitter allows a tweet to have only 140 characters. Create you Twitter account here

Instagram has become a source of income for many companies and individuals who have a large followers/ groups on Instagram. Visit to create an account. Linkedin monetization is a new reality, it means you can get paid for a posts that reach a targeted audience. The larger the audience, the more you get paid for that audience.

How can you make money through Instagram?

Create an Instagram account and build 10 000 followers.

Subcribe to IGTV monetization programme which allows creators on Instagram to make money by playing short ads along with their IGTV content. On a monthly basis, one can make up to 55% of the ad generated per view.

The IGTV videos must be at least 3 minutes long.
IGTV videos can run concurrently with YouTube.
Once you have established the required minimum number of 10 000 followers on Instagram, look for brands that can partner with you.
Create Sponsored posts for brands that want to get infront of your audience.
Create an Affilliate program where we sell third party products for commission
Create our own digital and physical products and sell them to our audience.
Set up an Instagram Shop.



Instagram offers an opprtunity to make money for influencers with a high number of followers. The secret is in building a strong voice that will attract a specific niche in the market. You also need to build a strong bond with influencers on Instagram. A repost from an influencer with a million followers can guarantee a good reach of your content. Find 5-10 influencers to work with and see your social media presence soar.

LinkedIn is a social networking site for professionals. Create you account here

Knowledge is power. If you hve specific know how, you can sell and share it online in form of tutorials and courses.

Attract the right audience nd market customised productsspecifically for them. Alternatively you can build a paid membership subscription online. Then automte it to run 24 Hours a day and 7 days a week in order to serve as many customers as possible.


WhatsApp is a very popular social networking App. It helps individuals to communicate with each other.
Businesses have taken it and modeled it to suit their needs. Now WhatsApp has Bots, which makes a business to connect with their customers 24 hours 7 days a week.

Various people formulate groups on WhatsApp and are now finding ways of monetizing them. The number of group members is currently 250. This is a sizable number and it forces group creators to have multiple groups addressing the same subject. Get it on


Telegram is a social networking app that is mainly used by businesses. Unlike WhatsApp groups, Telegram can have more than 200 000 members in groups. Serious marketing happens here and you find professional marketing gurus and companies selling their products and services in this platform,

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